The Vital Skill You Need to Reach Your Full Potential

But be aware, you need way more than the average skills you have been blessed with!

“No matter how genius we are and amazing ideas we have, if we can’t articulate and communicate convincingly enough, our creativity will die within us.”
Venugopala CV

We all do it!

We do it all day, every day. We do it in any number of different and differing situations and with an ever changing mix of people, including ourselves.

Generally we do it badly, and it’s costing us -big time!

How often do we:

  • Argue with our life partners?
  • Fight with our kids?
  • Find it difficult to speak out?
  • Have our ideas ignored or shouted down?
  • Feel uncomfortable in gatherings?
  • Feel inadequate and challenged?
  • Fail to act on ideas or give up on new projects?
  • Win an argument, only to lose the war?

These are all symptoms of poor communication skills, the number one reason for failing to reach full potential!


The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw


Don’t believe it? Think about it this way.

How many times are we restricted, even damaged, by one of the above situations? Wouldn’t life be better and more successful if we:

  • lived in total harmony with our families?
  • Felt confident to put forward ideas and had the ability to command full attention as we explained them?
  • Enjoy being at gatherings and know how to get involved in conversations?
  • Know that people respect us and ask our opinions and advice?
  • Have the confidence in our abilities to act on ideas and not give up because of negative thoughts or low self esteem?

Surely, outcomes we would all like to be able to achieve, all the time?

Communication impacts on our lives constantly, one way or another. Much of the time, even simple, seemingly unimportant interactions can create dramatic results and aftershocks that leave us wondering, what just happened?

Much of the time poor communication can have serious negative impact just where it matters most, on our home life!

“Anger gets you into trouble, ego keeps you in trouble.”
Amit Kalantri


Incredible, don’t you think? How often in our interactions, we fail to get the results we want or need?

Have you ever wondered what stops us?


Awareness. Or rather, a lack of it!
Communication skills are learned as part of our core skills set. They are learned experientially and, as such, arrive almost without recognition.

Such skills are easily taken for granted, treated as a ‘given’, not as a skill that can be studied to higher levels and used to achieve greater life success.

Consequently, the default position is to accept the level of ability we reached in childhood as normal, a fait-accompli. Any improvement that may happen after also comes experientially and absorbed unrecognised.

Our strongest gifts are usually those we are barely aware of possessing. They are a part of our God-given nature, …………. we are no more conscious of having them than we are of breathing.”

Parker J. Palmer,


A question?
How many people do you know that have formally studied communication? Oh, I don’t mean literature, language and such. I mean an in-depth, high level study of all it’s nuances, techniques and formats.

Allow me to make a comparison between two basic skills, walking and communicating.

Most of us learn how to walk, we don’t remember doing so and go through life without studying the process.

If however, we wanted to become olympic runners, a development of the walking skill, we would need to follow a pattern of training and building our skills and abilities, and then follow a program of constant improvement. The better we become, the higher our achievements and success.

If we think of standard communication as walking, highly developed communication, that which allows us use of the full available power, is equal to olympic running, and requires the same levels of training, building, development and dedication!

But most of us go through life with the basic levels of communications we learned in our early years, never thinking how much more we could learn and achieve.

What do you think? Isn’t it amazing such a vital skill is left unrecognised and under-utilised, when it could provide us such power?


Human interaction is one of the most complicated processes we undertake? What most fail to appreciate, and use without thought and clear intention, others know to be the foundation for all success.

As Brian Tracy puts it;

“Communication is a skill that you can learn……….. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.”

Here’s the point.
The opportunity to master this skill is open to everyone. When we become aware of its full power, and realise the rewards of a dedication to achieving highly effective application, then we will reach our full potential in life.
“If All My Possessions Were Taken From Me With One Exception, I Would Choose To Keep The Power Of Communication, For By It I Would Soon Regain All The Rest.”

Daniel Webster

What do you think?
Do you agree that communication is our most unrecognised, underdeveloped and underutilised skill? Let us know in the comments.

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.