Don’t Sell - INFLUENCE!

Sales success is quantified by the real value

of customers engaged.


Considering the significance of sales to the success of a business, don’t you find it surprising just how much confusion and uncertainty surrounds this key business function?

All businesses, whether a one person entrepreneur or a large corporation, face a never ending challenge to maintain an efficient and healthy sales operation.

Most are constantly chasing more sales, but when they do manage to increase the volume, they also increase the time spent on controlling the negative impact of the low value, low quality sales created.

The impact is far reaching. Endless customer arguments and complaints, expensive and ineffective marketing, inconsistent sales levels, lack of income and profits, delayed payments, bad reputation, even a constant need to recruit and keep good staff.

Sure, the number of sales produced is important, but it's only one part of the equation! There's more, much more to selling than producing short term revenue, selling is about creating long term, structured multi-layered results! 

So, truly effective selling strategies concentrate on producing the correct  VOLUME and QUALITY of SALES, CONSISTENTLY at the CORRECT COST! Sales that have long-lasting positive impact on the overall business, far greater than any short term monetary income.

When you apply these strategies and follow the step by step guide I've developed, you will spend less time dealing with customer complaints, significantly increase your sales revenue, improve your brand reputation and have less disruption in your daily operation. You will also have happier staff and maintain high level co-operation in your teams.


There’s more to selling than simply making sales – it’s about creating a great client experience and developing trust and respect for the entire business and its mission.

It’s about producing a win-win result! 

Book Your Complimentary Consultation Now

Engage real value customers. 

Use ComFluence in your sales strategies.


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Will is an International Sales and Business Strategist and Leadership coach.

He has influenced thousands of individuals in hundreds of businesses in a career spanning over 40 years and more than 50 cities and countries throughout Asia, Africa, USA, and Europe. As an Advisor, Speaker, Trainer, Consultant and Coach, Will is totally committed to helping people achieve work, business and personal success through the power of High Performance communication. With this aim, he has developed simple but remarkably powerful strategies and techniques that create growth and consistency, ensuring powerful long term business and individual results.

He is the author of, ‘Real Sales Values’, available as an online program and in-company workshops.

Will is originally from the UK and now lives in the Algarve in southern Portugal.

About Will


“Our future success will mainly be thanks to you!”

I am just out of an intensive 4 days consultancy session with Will, and I must say I am still in awe of what he has been able to teach my partners and I in such a short span of time. He came to our business, and right away knew exactly what needed improving. He managed to explain it to us in such a simple way, with real life examples and nice metaphors. He answered all our real life business questions, gave us processes to overcome them and helped guide us with personal development techniques. Finally, he designed with us an action plan, with step-by-step directions. We will never thank you enough Will for helping us grow our business. Our future success will mainly be thanks to you.

Salwa Lhachimi
Directrice Associee, BOXCOM

More testimonials

“An investment in knowledge pays the best interest.”

Benjamin Franklin


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Read My Featured Blog Posts

Grow Your Business With These Effective Strategies

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Why the Voice in Your Head Will Sabotage or Save You

Nov 22, 2021

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