"Nothing Happens until someone sells something"
So, we all know good sales strategies are vital if we want a successful business, but in all honesty, do we really know what constitutes 'good' sales strategies?
It's a good question, and you may be surprised to know the answer is a mystery to the majority of business owners and operators.
The challenge is, it's so easy, and so very common, to simply focus on volume and short term incomes, the very focus responsible for the most damaging and destructive sales problems.
There is much, much more to selling than simply producing sales, we must produce sales that create real value for the customer and business alike.
Easier to say than do perhaps? Especially if you are not an experienced sales leader and maybe prefer to leave selling to others in the organisation you believe are more qualified?
“Entrepreneurship is like jumping off a cliff and building a plane on the way down. You have a plan, but your resources are limited, and time is running out. ”
Reid Hoffman, co-founder of LinkedIn
“Selling is really about having conversations with people and helping improve their company or their life. If you look at it like that, selling is a very admirable thing to do.”
Of course, the most obvious sales problem is a lack of volume, and the constant struggle to 'get the numbers up'. But, you know what? Volume is probably the least of the problems caused by low quality sales techniques.
Customers are the heart of any business. The reason for its success or the cause of its downfall. Low quality sales strategies produce low value, dissatified customers that complain throughout the supply chain, demand discounts and compensations. They damage sales revenues, customer base development and reputation, even impact marketing costs, growth and consistency. The effects ripple throughout the entire organisation, disaffecting staff in every department.
All deadly challenges, all can be attributed to bad selling, and all can be overcome, even avoided, by high quality sales strategies.
If low quality sales strategies produce low value customers, high quality strategies produce high value customers creating growth, stability and longevity!
Find out how, hit the button below.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
"Price is what you pay. Value is what you get."
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