SALES STRATEGIES FOR NON-SALES LEADERS
And anyone else that wants to build a business
"Nothing Happens until someone sells something"
So, we all know good sales strategies are vital if we want a successful business, but in all honesty, do we really know what constitutes 'good' sales strategies?
It's a good question, and you may be surprised to know the answer is a mystery to the majority of business owners and operators.
The challenge, you see, is it's so easy, and so very common, to simply focus on volume and short term incomes, the very focus responsible for the most damaging and destructive sales problems.
There is much, much more to selling than simply producing sales, we must produce sales that create real value for the customer and business alike.
Easier to say than do perhaps? Especially if you are not an experienced sales leader and maybe prefer to leave selling to others in the organisation you believe to be more qualified?
“Entrepreneurship is like jumping off a cliff and building a plane on the way down. You have a plan, but your resources are limited, and time is running out. ”
Reid Hoffman, co-founder of LinkedIn
“Selling is really about having conversations with people and helping improve their company or their life. If you look at it like that, selling is a very admirable thing to do.”
But look, If you own a small business, one way or another you simply have to be involved in the sales function, even if it's only to be fully aware of what's happening out there!
I know, some entrepreneurs view selling, some even the most simple contact with customers, an alien activity. But the simple fact is, your business runs the risk of crippling damage unless you have effective sales strategies, which are monitored and sharpened constantly.
Even if (some would say especially if) you have salespeople on your team!
And do you know the the most worrying challenge? Most damage caused by bad selling goes on behind the scenes and is never attributed to sales.
Like rotting foundations, the damage is only revealed when the building finally collapses.
Of course, the most obvious sales problem is a lack of volume, causing a constant struggle to 'get the numbers up'. But, you know what? Volume is probably the least of the problems caused by low quality sales techniquies.
Customers are the heart of any business. The reason for its success or the cause of its downfall. Low quality sales strategies produce low value, dissatified customers that complain throughout the supply chain, demand discounts and compensations. They damage sales revenues, customer base development and reputation, even impact marketing costs, growth and consistency. The effects ripple throughout the organisation , disaffecting staff in every department. All deadly challenges, all can be attributed to bad selling, and all can be overcome, even avoided, by high quality sales strategies.
So, what are high quality sales strategies?
If low quality sales strategies produce low value customers, high quality strategies are designed to produce customers that provide value to your business Real Value Customers
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
"Price is what you pay. Value is what you get."
Create Your Real Value Sales Strategies with:
1. Personal Coaching
2. In-house Courses
3. Online Programs
Each leading to a life-long path of improvement and greater potential, personally and for the business.
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From a solo entrepreneur to a multi-national corporation, there is a solution for creating your Real Value Sales Strategies.
Book a 30-minute discovery call with Will, completely free of cost or obligation.